La Senza Press Release
For
the re launch, La Senza will soon be opening ten brand new stores around the
UK. Also Holly Willoughby will be releasing her new S/S 12 underwear and
swimwear range at the same time of the opening of the new stores. As a celebration
that the company are re opening La Senza are giving customers the chance to
have a store card too. At the openings of each store every customer will be
issued with a loyalty card, where when they spend they earn points where they
will be able to spend and La Senza will also be handing out one scratch card to
every customer. Every scratch card is a winner and will have either: 250 points
added to their loyalty card, 25% off, £5 off, 10% off or a free pair of
matching knickers to a bra set.
The biggest
store La Senza are launching is in London on Sloane St. At this store opening,
Holly Willoughby will be opening it for La Senza. Also our contestants of the
competition “The Face of La Senza” will be there helping out at the store and
modelling the underwear. La Senza will have a mini catwalk show at the opening
displaying the underwear, swimwear and loungewear and new garments to yet be
released. Holly Willoughby has agreed to open the rest of our nine stores
across the UK.
La Senza have Holly Willoughby releasing a special range of
underwear and swimwear the same time of the store openings. The company have a
designed poster for her up coming range that will be featured in women’s
magazines with target ages of 18-30 and roughly two weeks before the store
openings.
The
“Face Of La Senza” competition winners will be announced at the London store
later on during the year at the La Senza Show. La Senza have advertisements
ready to go into women’s magazines and online web banners promoting the competition.
The winners will be featured in Glamour magazine on the front cover and a full
article on them too. Also the winners will be on the TV shows Lorraine and
Loose Women being interviewed about how they become the “Face Of La Senza” and
how they feel to be the winner.
For this press release we would have it sent out to national
papers such as The Mail. We would also like to send it to all women’s magazines
with the target audience of 18-30. we would send it off to the press roughly
three weeks before the store openings and the launch of Holly Willoughby’s
range.
Magazine article
for the winners of “The Face Of La Senza”
After
four long weeks we finally have our winners of “The Face Of La Senza”. From
entering the competition, to helping opening the new La Senza stores and
walking the catwalk, Sam, Bridget, Michelle and Ellie will be representing La
Senza.
The
competition looked for two A-DD models and two DD+ models, no height or size
restrictions. La Senza did four open auditions in London, Manchester, Cardiff
and Birmingham and at each audition they could only put through ten women from
each city. After every woman went on to a test shoot where they modelled some
La Senza underwear for a photo shoot. The contestants were slowly narrowed down
to just ten where at this point they helped out with the opening of the new La
Senza stores. The big day finally arrived at The La Senza Show where four of
the contestants’ dreams were about to come true. They strutted their stuff down
the catwalk in La Senza’s new S/S 12 underwear, swimwear and loungewear before
their dreams came true. Holly Willoughby, who was also there debuting her
latest range, announced Sam, Bridget, Michelle and Ellie the new faces of La
Senza. We have all four girls here today telling us how it feels to be
representing one of the biggest lingerie brands in the UK.
Hello
and congratulations girls! We are so happy to be the first magazine to
interview you on your win on becoming the faces of La Senza. So Ellie, why did
you choose to enter the competition?
Ellie: Lorem ipsum
dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
And
Bridget, how did you feel when you were going through the elimination process?
Did you think you was going to get far?
Bridget: Nam libero
tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus
id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis
dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum
necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae
non recusandae.
It
certainly was a long process. Michelle, when you opened the London Store how
did that feel? You also got to have a mini practice on the catwalk at the
opening, was it fun?
Michelle: Duis autem vel eum
iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option
congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi
non habent claritatem insitam; est usus legentis in iis qui facit eorum
claritatem.
It looked good fun! And Sam, you are one the faces of La
Senza! That must feel amazing?
Sam: Nulla
vitae scelerisque augue. Nunc mollis mi eget odio mattis pulvinar. Integer
vulputate bibendum ante a egestas. Phasellus eleifend purus ut turpis
pellentesque interdum vitae non elit. Sed ut neque eros. Aliquam nunc lorem,
laoreet sed dapibus a, lobortis vel tellus. Curabitur tincidunt vulputate diam.
Nulla et tellus leo, at volutpat elit. Nam porta, lorem eu molestie hendrerit,
nisl justo posuere arcu, non venenatis neque felis vel lacus. Nulla facilisi.
La Senza must be incredibly proud with the winners and all
of the contestants that entered the competition. La Senza spoke to us earlier and
said: “Without these girls who entered and to our winners, they are La Senza,
everything about them. We are so proud of Bridget, Sam, Ellie and Michelle and
all of the girls who entered and represented the company. We want to thank
every single one of them!”
Action Plans
La
Senza Action Plan
12th
January 2012
·
Re-branding
o
Create a new image
o
Redesign the logo?
o
Bring Out a new line
o
La Senza Show, like a Victoria
Secret show
- Make some products affordable but
fashionable
- Bring out a make up range
- Advertise in Elle, Marie Claire,
Look, Cosmo, Glamour, More, and Heat.
- Offers
o
Store Card, credit card type.
o
Points Cards, £1 = 1 point
o
Buy One Bra, Get the underwear
discounted.
o
Online discount code for point’s cardholders.
o
Scratch cards every 3 to 4 months,
when spend over £35, you get given the card and you can either win
§
Money off vouchers
§
250 extra points on the point’s
card.
§
10% off
§
Free knickers
§
Free slippers when you buy
pyjamas or dressing gown
o
Members get invites to private
shopping events at their local La Senza, where they are able to purchase the
new season products, before they hit the shops properly
- Swimwear
- Model competition to find real models
for La Senza, customers can vote for free. 2 plus size DD+ models and 2 AA-D
size models.
- Every season have a magazine come
out, showing the new products.
- Eye masks
- Perfume
- La Senza App
La
Senza Action Plan
18th
January 2012
- Student Discount
- Twitter Feed
- Points card would work online as
would the store card
- Competition, In partnership with
MAC makeup, win £250
- Regular survey, 10% off when the
survey is completed
- YouTube account
Carry on this Action Plan through
to next lesson – 19th January 2012
La
Senza Action Plan
25th
January 2012
Plans for today are to complete the Media
Plan, The Logo and the Promotion ideas, competitions and gift cards. These
plans will continue until further notice.
La
Senza Action Plan
26th
January 2012
Today we went over our Store and Points Cards
and completed them, we finally agreed on our logo design, and the scratch cards
were started to be created. We feel we are progressing well in the designs.
Next week we hope to move on to the Promotions designing, i.e. the model
competition and advertisements for the La Senza Show.
La
Senza Action Plan
1st
February 2012
We have
begun to put all the work we have into the presentation for next week.
La
Senza Action Plan
22nd
February 2012
After giving
the presentation, we have been given feedback.
Becky and I
are going to be working on 4 different objectives in the 3 hour lesson, any uncompleted
today will be continued tomorrow.
Becky:
- ·
Logistics of the modelling
campaign - Celeb judges,
- ·
La Senza Show Advertising
- ·
Design model competition ad
- La Senza Magazine Cover
Charis:
- ·
Magazine Advertisment
- ·
Website Banners and Ads
- ·
Description of the store, loyalty
and scratch cards
- ·
In depth problem analysis.
Campaign/Media Plan
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Week 1
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Week 2
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Week 3
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Week 4
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Week 5
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Week 6
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Week 7
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Week 8
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ADVERTISING:
Magazine
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Web Adverts
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PR/PUBLICITY:
La Senza Show
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Store Cards/Points Cards
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La Senza Magazine
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La Senza Model Competition
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Scratch Cards
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Duration: the campaign would last for
8 weeks before La Senza would re open.
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Magazine Advertising
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The
magazine advertising will take place a month before La Senza will re open. It
will appear in magazines such as: Cosmo, Glamour, Elle, Marie Claire, More,
Look, Heat, New etc.
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Web Advertising
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The
La Senza will be advertised on other fashion and underwear websites.
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La Senza Show
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The
La Senza show would be the finally in the promotion, it would show the ranges
of styles and what new products La Senza has. It happen every season to show
what La Senza will have in stock .
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Store Card/Points Card
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The
store cards would be an alternative, a La Senza Credit Card. The Points Card
for every £1 you get a point on the card and they eventually add up.
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La Senza Magazine
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The
magazine will be at the La Senza Show. It offers discounts and they would be
available for the first week that La Senza is open.
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La Senza Model Competition
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The
Model competition would be for real woman to compete in. 2 AA – D cup women
and 2 DD+ women would be picked to be the new faces of La Senza as it starts
in new chapter.
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Scratch Card
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The
scratch cards would be given away with magazines as freebies and at the La
Senza show with the La Senza Magazine. These are in a sense, gifts cards with
offers.
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